If I felt that way as a white woman, though, I could only imagine how BIPOC and other people felt,” recalls Gloria Noto, a former makeup artist known for her work with i-D, Dazed, and celebrities like Shailene Woodley. “Six, seven years ago people were just starting to talk about clean beauty and, as a queer individual, I just felt so unrepresented. Later this fall, we have a brand new product coming out that I can’t wait to share with everyone as time gets closer.Since its launch in 2016, Noto Botanics has quickly won the hearts of beauty enthusiasts and cosmetics minimalists alike-not just for its natural, unisex formulas and rich color payoff, but also its mission to create real, lasting change. In addition, we have a new color coming out with our Multi-Bene Stick collection that breaks into the world of contouring. We also just finished our Pride campaign with Mollie Mills, featuring two very exciting folks (can’t tell you who yet!).Īlong with our Pride celebration, we will be offering a limited-edition bag in collaboration with glob.land, made of ocean waste plastics. It’s an incredibly intimate moment shared between the viewer and those featured. Through this film NOTO IS : SKIN, the essence of what NOTO means comes to life through movement, skin on skin, touch, queerness and community. I just finished and launched our short film directed by Mollie Mills, one of my closest friends and most creative fresh minds. What exciting things do you have next for NOTO? I wouldn't choose any other path for myself for the most part, but the responsibility is real. The sense of responsibility and wanting to make sure everyone is taken care of, while also trying to balance your own well-being, is a special dance you have to make serious time and effort to be sure to bring balance to. I think the toughest aspect of being even just an entrepreneur, in general, is it can feel a bit lonely at times. What is the toughest aspect of being a “womanpreneur"? Gloria Noto Noto Botanics beauty essentials deep serum ono multi-bene stick Mostly I just hope that when people think of NOTO they feel joy. I hope that when people think of NOTO, they feel inspired not only in how they take care but inspired to be creative through that process and connecting. I want my brand to feel like a place where the community comes together to celebrate expression, otherness, self-care and individuality and the joy of how it feels and looks to use NOTO products. I would love for a smile to come over their face first, while they connect to feeling seen through NOTO. When someone thinks of NOTO as the brand, what would you like to come to mind for them? Watching how we've grown has been one of the most incredible experiences of my life. I offered products to my friends and celebrity clients until officially launching in 2016. So I spent a bit over a year developing NOTO and just started making it in my kitchen. I wanted to bring all of that upfront while also making a product that felt amazing to use and had beautiful, minimal branding and ethos to it. You certainly were not seeing much in terms of diversity, queerness, giving back and transparency. At the time, about seven years ago, the beauty and clean beauty spaces were very different.
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